Coinks® is a loyalty network, developed and managed by Hive GB Ltd. Kellogg's uses this service, along with other brands, to provide extra benefits, value and choice to its customers.

Every time you buy a product from one of these brands with a unique Coinks® code you can enter your code and get points.

Every pack of Kellogg's cereal showing the 3 for 1 promotion carries a unique coinks® product code. When you enter this product code on this website you'll receive 10 'Kellogg's' points.

You can then choose how to spend your Kellogg's points. You can use your points to print a free cereal coupon as advertised on packs of Kellogg's cereal, or use your points on other rewards, enter competitions or earn cash.

Here's the sort of thing you can get, and more is being added each month.

• Collect 30 points (3 packs) and get a coupon for a FREE pack of cereal
• Use your points to take up offers and free trials and earn cash
• Enjoy a wide range of offers that provide EXTRA discount over freely available offers
• Get vouchers and free tickets for 100's of days out across the UK
• Earn Cash - when you save your points (see the section on CashPot for more information)

Plus you can enter competitions and we often feature big prizes, The more points you collect, the better your chances of winning. So start collecting points - now!

Please note, that while we want to encourage you to collect points to enjoy the benefits of this service we actively discourage over-consumption. DO NOT purchase more product that you can reasonable use, just to take up a reward or to try and win a competition. Suspected over consumption, will also trigger some of our security checks, requiring you to provide additional proof of purchase, such as the physical codes and till receipts.

Your 'Kellogg's' points are valuable and they give you choice! So make sure you bank them! Here's an idea on their value:-

• Free Cereals
Get a coupon for a free cereal pack with every 30 points.
• Discounts: Most rewards give you a discount. Every 10 points from each Kellogg's pack provides at least an EXTRA £1 saving over any freely available discount.
• Freebies: Every 10 points from each Kellogg's pack is worth a minimum of 20 pence when you takeup a Freebie. For example, a free £5 Mobile Top Up voucher might cost up to 250 points (but could be less!)
• Cash: You can convert your points directly into smaller amounts of cash. Once you've saved £5 you can cash out. See the CashPot section for more details.

• Sign up to Coinks® by entering your details on the Signup page.
• Check your email and click on the link in the email that we send you to verify your account
• Log-in to www.kelloggs-coinks.co.uk using your username and password.
• Enter the 10 digit code from the Kelllogg's pack on the enter codes page. You'll then have 10 points in your account. You need 30 points to take up the Free Cereal Reward.
• Go to the Rewards section and click on the "Free Cereals" reward.
• Choose the cereal you require and follow the instructions
• If you have trouble printing or getting your coupons,see the next section

If you are unable to print out your coupon or if it is not accepted by a retailer you can call the Kellogg's careline on (UK) 0800 6260666 or (RoI) 1800 6260666..Please read the following first.

To print a coupon you will need to install a program called Coupon Printer onto your computer. It is a free, secure and simple program that is 100 percent guaranteed not to harm your computer. The Coupon Printer is endorsed by Microsoft and Verisign. As you go through the instructions of how to print your Free Cereal coupon you will be given access to this software.

If you are experiencing problems installing the Coupon Printer there may be a few reasons for this:

1. You may not have permission to download programs on your computer or you are using software that blocks the installation.
2. If you are trying to print coupons at work or from a computer at a library, internet cafe or university, you may not have permission to download and install programs onto the computer you are using.This may be true even if you've downloaded and installed other files.Please contact you are the person in charge of IT in the place where you are using the computer and ask them for more information. If you have a home computer, you may find it easier to access our coupons there. Alternatively please call the careline on (UK) 0800 6260666 or (RoI) 1800 6260666and they may be able to arrange for a coupon to be posted to you.
3. There may be programs already on your computer that are preventing installation of the Coupon Printer software.Please temporarily turn off any anti-virus software, anti-spyware or adware software. Couponstar has attempted to work with most of the major publishers of such software to ensure that the Coupon Printer is not blocked, however there may be programs that block the installation, or put up a warning that you are about to install a program. If these messages pop up please choose to allow the installation.
4. The security settings in your computer are set too high. If you receive warnings or errors that an attempt to install an ActiveX control (Internet Explorer) or a plugin was blocked, or are asked for permission to install a program, you may need to change your computer’s security settings to allow installation of the computer printer. Also, make sure to click the buttons in any pop up boxes that appear to allow the installation. Modern computers make you jump through a few hoops to install the Coupon Printer, but it's worth it!

Please note that ONLY printers that print onto paper can print the coupons. Alternative non paper based printers (Flash, Adobe/PDF, Queue stackers, File printers etc) are not supported due to fraud protection measures.

Coinks® can accept different "types" of points. Kellogg's points are provided by Kellogg's on specially marked packs, but you can collect other types of points from other products and brands (see "Where to Collect Points")

For example, if you collect 50 points from Kellogg's, and 50 "B" points from another brand, then you would own 100 points in total. The system keeps track of which points you own and how you can spend them.

Your statement in "Your Account" page will give you the details on each type of point you own.

So, why is this significant? Well, many rewards and competitions accept ANY type of points, but sometimes you will find rewards that require a specific type of point. The Kellogg's Free Cereal reward is an example - you can only take this reward up using points from your packs of Kellogg's, other points won't work.

Different 'types' of points may also have different cash exchange rates, within CashPot.

Finally, If you've collected different types of points, how does the system decide which points to deduct if you take up a reward that accepts ANY type of point? The system will deduct points in this order:-

• First, it will try and deduct the points depending on the website that you using to spend your points. Each brand that uses Coinks® has its own website. If you are on the www.kelloggs-coinks.co.uk website, then it will use Kelloggs points first.
• Then it will try and deduct points, according to the amount you have of each type. Starting with the highest amount first.

Coinks® is new, but already our unique codes are being published on a increasing range of products.

Look out for our codes on these products from the following brands, with many more coming soon!

Kellogg's packs - (packs showing the 3 for 1 offer)

Pedigree Pet Foods - Marley & Me promotion packs

Ryvita's goodness bars - (packs showing the green 'Claim Your Rewards' label)

Cadbury's fingers - (packs with the Virgin Vie promotion)

Discovery's Fajita and Mexican kit boxes

Fabulous Bakin Boys's Cupcakes and Flapjacks

Bisto Gravy Granules

Berberana Wines

Andrex - coming in April 2009

Go to the Sign Up page and complete the form. Make sure you enter your current email address correctly.

We will send you a welcome message by email. The email will contain a web link. You will need to click on the link in order to complete the registration process. If, for whatever reason, you do not receive the welcome message then please send an email to support@coinks.com, stating your username and we will complete your registration process, within 24 hours.

Click on the login button at the top of the screen. You will be presented with a login screen. Scroll down and enter your email address, we will then email you with a link that allows you to reset your password.

Once you have registered, then you can get log into your account at any time by clicking on the Log-in link at the top right hand corner of any page.

On the Log-in page, enter your username and password and click Submit.

You get points from entering valid coink codes. The type of points you get, depends on where you got the code (see the section on types of points for more information).

Coink codes are new to the market, in the future we expect our codes to be published on a wide range of products and be readily available.

Each Coinks® product code is unique. These product codes are a combination of numbers and letters and one code is printed on each product. To earn points simply enter the code in the enter codes section of the site. The points will then be added ito your account.

If your code is not recognized please contact us, using the form in the contact section, giving us the details about the code that is being rejected.

If your code has been entered by another person you will be given instructions on how you may resolve this, including an address where you can send the code as proof of purchase.

Go to the Your Account page. You will be able to see how many points you own and what you have spent them on.

When you are in the Your Account page you can also edit your personal details.

Each code is unique, please keep your codes in a safe place. In taking up some rewards, and in converting points to cash you may be asked to send us one or more codes as proof of purchase.

We take the security of our codes seriously, so please do not distribute codes to others. Codes are non-transferable and it may jeopardize your account.

Please note: We actively discourage over-consumption. DO NOT purchase more product than you can reasonable use, just to take up a reward or to try and win a competition. Over consumption, will also trigger some of our security checks, requiring you to provide additional proof of purchase, such as the physical codes and till receipts.

We try our utmost to ensure that all rewards that offer discounts provide a genuine discount or benefit over any other freely available offer. In fact, our goal is to ensure that for every 10 points spent you get a minimum saving of £1.

If you don't feel that you are getting a geniune £1 saving per 10 points, please let us know. We will investigate and if the offer is not better than anything freely available by at least £1 we will reimburse your points. Keeping track of hundreds of offers is sometimes a challenge, so we welcome your comments and input.

It's easy. Just click on rewards in the menu bar above. You'll find the different categories of rewards. On each reward we try to give you all the information you'll need, so you can decide whether it is worth taking up. The vast majority of rewards accept all 'types' of points. A small minority may require you to collect points from specific products in order to take them up.

New rewards are being added all the time, so visit regularly

Most of these rewards are given to you by the companies themselves as an extra incentive negotiated for you specially by Coinks®. So you get special discounts and so on. You usually still have to pay something yourself.

But you don't have to pay for everything. Watch out for the special offers that are completely free but are limited in number, and try to get in there quick!

All the Great Days Out rewards are also shown on a map. Each pin on the map is colour coded, so you can easily see the type of attraction across the country and all the attractions that are local to you. When you click on a pin, you'll be provided with the information you need about the reward.

Each reward can give you one or more ways to claim it.

For many rewards, such as Great Days Out, you'll be able to print out a voucher that you can take to the attraction or shop. Each voucher is unique and traceable and can only be used once. You are prohibited by law to try and change the voucher in anyway.

The vouchers are supplied as PDF documents. Most modern computers already have ADOBE PDF reader from Adobe installed. You will version 7 or greater in order to view and print out our vouchers. If you do not the software you can download one for free from Adobe's website or search Google for Adobe pdf reader and you'll be sure to find one.

When you take up a reward, all the details and any vouchers are also sent to your email address. So don't feel the need to print out a voucher immediately, you can do so at your convenience.

Some rewards may be claimed by calling a telephone number. You will be given a telephone number and a unique code to quote to the operator.

Other rewards may require you to visit another website. In this case we will supply you with the web address and often a unique code to enter into that web address.

Finally, some rewards may require take up by post. In these cases we will send you a form to your email address. Each form will have a unique serial number and payment and postal details. Simply complete the form and post it off. Expect to pay the postal charge, unless stated otherwise within the details of the reward. The form is non-transferable and can only be used once.

Dated rewards are often used when we have a limited number of FREEBIES to give away. A dated reward gives everyone an equal chance to claim a FREEBIE, even new members, rather than only favouring those who have already banked a number of points.

To take up a dated reward, you need to have gained the requested number of points, from the date specified. For example, if a reward costs 40 points and is dated 1st June 2008 the system will calculate how many points you have gained since the 1st of June, 2008 when you try and take up the reward. If you have gained less than 40 since the 1st June, then you will be given a message saying you haven't gained enough points from the date and you won't be allowed to take up the reward.

If the reward is dated then the details are provided in the overview of a reward.

Sometimes, you may be given a choice of rewards. If you take up one then you are prevented from taking up the other and vice-versa. This is an example of a DEPENDANT reward

Another type of dependent reward is one that requires you to take up one or more other offers first.

Details of any dependency are provided in the overview of a reward.

If you have any problem in claiming a reward, please let us know as soon as possible. We will investigate and come back to you. A link to our contact details can be found at the bottom of every page.

Competitions on the service are unique, because the more points you have in your account, the higher your chances of winning. You can also use points to buy extra entries and improve your chances further. Here's what you have to do ….

Choose a competition and spend the entry price, using the relevant type of points

If the competition uses all types of points, you can increase you chances of winning by simply adding any points to your account. You don't spend them they just have to be in your account at the time of the prize draw.

The amount of additional entries you get per point depends on the competition, but is typically 10 entries per point. So, 200 points would give you 2000 entries. That's why collecting points is such an effective way to increase your chances of winning.

While we want to encourage you to collect points to help win competitions, we discourage over-consumption. DO NOT purchase more product than you can reasonable use, just to try and win a competition. High over consumption, will also trigger some of our security checks, requiring you to provide additional proof of purchase, such as the physical codes and till receipts.

The single most effective way to increase your chances of winning is to use your points to BUY additional entries. The amount of additional entries you get per point depends on the competition, but you'll typically get 30 more entries for each point you spend.

Don't delay. Enter the competition early because the cost of entering a competition goes up as the draw date approaches.

If you can, spend some points on buying extra entries. You can get alot of extra entries this way, so it will improve your chances dramatically. The amount of extra entries you receive for each point you spend goes down as the draw date approaches - so it is also worth buying additional entries as early as possible.

Just keep collecting the same type of points that are used by the competition - once you've entered all the points in your account of that type, will give you extra entries

Each competition has a calculator, you can use this to see how your chances will change if you buy or collect more points. Just plug in the numbers and the calculator will give you the effect on your odds. Have fun and good luck!

The CashPot allows you to convert your points into cash.

Remember every 10 points will provide you with at least £1 of value towards a reward. However, if you can't find a reward or competition that you like then you can convert your points to cash.

You simply swap your points for cash. Once your 'cash balance' reaches £5 you can make a payment request and get paid. You don't have to stop when you get to £5, just start earning your next £5!

If you can't find a reward on the service, then CashPot is the perfect way to earn extra whenever you collect coink codes.

A common exchange rate is 1 point = 1 p. However, each type of point has its own exchange rate that might be higher or lower. For example, points you collect from Brand A might have an exchange rate of 1 point = 2p and points you collect from Brand B might have an exchange rate of 1 point = 0.5 p.

The exchange rates for each type of point are reset at midday every Monday (except Holidays) and are guaranteed until midday the following Monday.

Why do the exchange rates vary? Well, for a bunch of reasons. Here's some of them:

• Brands may want to provide extra incentives for you to purchase their products and therefore offer a high exchange rate on their points
• In the same way, brands may want to influence the exchange rate week on week - to fit in with short term promotional campaigns
• Security of the codes is also taken into account. Codes which are printed on the outside of a pack are likely to have a lower exchange value then codes that are printed on the inside of the pack.

Once your CashPot has reached £5, you can elect to get paid.

Make a Payment Request via the CashPot area and the system will ask whether you want to be paid by Cheque or by BACS (automated bank transfer). If you choose to be paid by Cheque there will be an adminstrative fee £1.50, which will be deducted from any payment we make to you. You will be asked to provide the relevant details, so we can pay you. If you give us any bank details, these are encrypted and held securely on our systems.

We will process your payment request, normally within 1 business day and let you know whether it has been accepted or whether it has been placed on hold. The majority of requests are accepted automatically.

If your request has failed our security analysis, or perhaps because of a random check your request may be placed on hold. In this case, you will then be asked to send one or more codes from the packaging as proof of purchase. As long as we receive the codes that we require within 90 days, then we will continue to process your payment request. So don't throw away your codes, just in case!

Full details and the latest terms can be found under the Terms & Conditions section within the CashPot area of this site.